Manufacturers will learn how a digital transformation plan can innovate back-end processes and address complex customer purchasing demands.
Retailers will understand how optimizing a
digital payment strategy increases conversions, drives mutual value with customers and benefits an entire organization.
Marketplace Operators will learn why offering better payment tools attract buyers and merchants. With Global B2B marketplace sales expected to generate $3.6 trillion in 2024, the prize is too great to operate like it’s still the Pre-Pandemic era.
Key Insights from Choices at Checkout
“Creating a Better B2B Purchasing Experience Across All Channels,” addresses five post-pandemic B2B realities that present valuable opportunities:
B2B eCommerce has permanently changed.
The acceleration in the use of technology, digitization and new forms of working B2B sales are going to outlast the pandemic.
Trust and transparency are on equal footing with pricing and convenience.
Satisfying expectations boils down to the availability of choices at checkout and how well the payment choices are designed, supported and executed.
Convenient technology integrations enable a true omni-channel experience.
An eCommerce platform and the applications that integrate with it must enable buyers to choose their optimal sales channel in any given situation.
A strong foundation supports B2B marketplace’s soaring growth.
Buyers, sellers and providers have amassed more than two decades’ worth of insights on the types of relationships, technology integrations and processes that work best.
Choices at checkout apply to the entire community of B2B sales.
Processes and supporting technology must seamlessly connect front-end touch points with back-office systems.