Carve Out Your Place in B2B eCommerce
Demanding expectations are forcing even the least adventurous sellers to consider selling through or launching their own B2B marketplace. Orchestrating an ecosystem of buyers, sellers, and technology partners though requires mastery of online commerce from operators. Businesses, large and small, are buying online but there are key adoption factors to consider if you want to succeed and keep spend on the platform.
There’s a new generation of B2B organizations using technology to digitize spend in B2B eCommerce, but adoption isn’t where it could be – specifically on the online B2B Marketplace.
Learn how to differentiate your marketplace in the “Driving Marketplace Experiences + Adoption” webinar with guest speaker Allen Bonde, VP Research Director at Forrester.
Key Takeaways from the OnDemand Webinar:
- How to capitalize on the explosion of online B2B marketplaces and the rise of niche marketplaces
- Lessons learned from first-movers and how SaaS marketplaces provide a blueprint
- Identify ways to boost buyer and seller adoption from promotion, search and shipping to payments