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WEBINAR: Marketplaces and Customized Commerce: Connecting with B2B Buyers in Challenging Times

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B2B commerce is becoming more competitive as more manufacturers, distributors and wholesalers develop new digital channels, including online marketplaces and their own customized ecommerce sites and apps, for connecting with their customers wherever and whenever their customers want to buy—and for stealing customers from their competition. Companies that aren’t keeping up with the shift to digital commerce risk falling far behind—like a surfer that missed and can’t catch up to a big wave.

The pressure to effectively connect digitally is even more important during periods of peak demand—whether during annual seasonal periods like the fourth-quarter holiday rush or during massive market disruptions like today’s coronavirus pandemic.

Join us and Digital Commerce 360 on May 21 to explore how online sellers can stand out with an effective digital strategy that encompasses multiple online venues and ecommerce tools designed to ease and expedite online purchasing.


  • Key tactics and strategies online sellers are deploying to sell through online marketplaces and broadly connect with targeted audiences
  • The latest techniques B2B companies are using to customize their own ecommerce sites
  • The ecommerce features and services that are helping online B2B sellers increase conversion rates, basket size and sales.
  • Steps online buyers and sellers are using to improve their cash flow and overall operations.

With 2020 off to an unusually challenging start, and more challenges ahead for succeeding at digital commerce, this webinar will offer critical insights for today and long-term.

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