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Forrester Webinar: The Rise of B2B Marketplaces

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There’s a new generation of B2B organizations using technology to digitize B2B spend, but adoption isn’t where it could be – specifically on B2B Marketplaces. Join Forrester Analyst Allen Bonde as he discusses the lessons learned from early adopters and which add-ons create an optimal commerce experience for buyers and sellers.  

Key Takeaways from the On Demand Webinar:

  • How to capitalize on the explosion of B2B marketplaces and the rise of niche marketplaces
  • Lessons learned from first-movers and how SaaS marketplaces provide a blueprint
  • Identify ways to boost buyer and seller adoption from promotion, search and shipping to payments

Watch On Demand

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