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Here are your recordings!

We hope you enjoy the Day 2 Insights: The Future of B2B Buying and Payments

Choice, convenience, control. These are some of the ways merchants across industries can best meet B2B buyer expectations – and help them become more loyal. But there is a 4th “C” as well. Hear what this is, as Allen and Martha kicked off day 2 of Crossroads.

Successful brands create experiences their customers crave. But the same intention and design is needed in B2B. Hear from creative visionary Loie Maxwell as she describes the foundations of “designed serendipity” and how suppliers can apply lessons from iconic brands like Starbucks, Target and CVS to delight their buyers and create customers for life.

Network models gain efficiency with more participants. In the world of B2B purchasing, this means integrating the right technology, services and financing options to create a consumer-like purchasing experience that still meets the requirements of business buyers. Learn from our expert panel how to assemble these building blocks to create a future-proof B2B solution that grows with your business.

Embedded finance helps B2B businesses and their supply chains worldwide. Taking advantage of these opportunities can lead to great growth, as long as you offer the right credit and invoicing options to resellers and their buyers. Also, consider cross-border payment options, foreign exchange rates, and other fees. Join our expert panel to learn how to secure your global growth plans.

In this final session of Crossroads 2024, TreviPay’s Brandon Spear, Martha Salias and Allen Bonde reflect on the event’s success, emphasizing the importance of community and networking. They discuss the value of shared insights, the power of partnerships and the vision for future events. 

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