News & Insights · Approx. 1 minute read
B2C Retailers: Three Ways To Help Increase B2B Sales
As business-to-business (B2B) e-commerce accelerates, the distinction between business-to-consumer (B2C) and B2B retailers has been blurring. Wearing both consumer and business buyer hats, a B2B purchaser might do research online, examine the item in-store, and then ultimately buy it on an app while grabbing lunch. That sounds a lot like a B2C purchase, doesn’t it?