3 Proven Ways to Attract Business Buyers this Holiday Season
Three strategies for retailers courting business buyers over the holidays, starting with trade credit or net terms, which 85% of global business buyers prefer.
By TreviPay
In a market projected to reach $18.57 Trillion by 2026, retailers must tailor their approach to meet the unique needs of these buyers. Here are three essential strategies to attract corporate spending during the holiday season and foster long-term buyer loyalty:
To capture business buyers on a larger scale, retailers must provide convenient payment methods such as trade credit or net terms. Recent research by TreviPay revealed that 85% of global business buyers prefer the option to pay on net terms, leading to increased purchasing and customer retention.
Business buyers expect a seamless purchasing experience supporting bulk orders, repeat purchases and delivery tracking. Retailers should also consider offering special pricing for businesses, necessitating dedicated SKUs and volume-based decisions.
Payment technology partners can streamline back-office operations by automating accounts receivable processes, integrating with retail accounting or ordering systems. This simplifies transaction tracking, reconciliation and cash flow management, freeing up resources for more strategic tasks.
By providing the right payment options, preparing for large orders, and reducing manual processes, retailers can capture more corporate business, increase market share and foster lasting buyer loyalty.
About TreviPay
TreviPay, The Pay by Invoice Company, is the global B2B payments infrastructure partner for manufacturers, retailers, travel companies and banks. With our fully managed platform, intelligent apps, and 40 years of buyer intelligence, we help buyers buy, and sellers grow and get paid faster. Behind the scenes, we streamline the order-to-cash process, from fast customer onboarding and predictive marketing to smart invoicing and settlement, all powered by AI that improves with every transaction. The result is fewer errors, higher AOV, and guaranteed DSO. Enabling $11B+ in global trade annually, TreviPay operates in 32 countries and was named a Leader for Embedded Payment Applications by IDC and a top vendor in cash application by The Hackett Group.
For more information, visit www.trevipay.com.