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Here’s What Really Builds Customer Loyalty in the B2B Industry

Entrepreneur Media and TreviPay CEO Brandon Spear explain why delighting B2B customers no longer builds loyalty, and what buyers expect from B2B eCommerce instead.

By TreviPay

While experience loyalty has been around the B2C world for decades, the B2B industry is now catching on that delighting customers doesn’t build loyalty. Today’s buyers have much higher expectations and expect B2B eCommerce to be fully automated, instantly responsive and mobile-friendly. Entrepreneur Media and CEO Brandon Spear share more insights.

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About TreviPay

TreviPay, The Pay by Invoice Company, is the global B2B payments infrastructure partner for manufacturers, retailers, travel companies and banks. With our fully managed platform, intelligent apps, and 40 years of buyer intelligence, we help buyers buy, and sellers grow and get paid faster. Behind the scenes, we streamline the order-to-cash process, from fast customer onboarding and predictive marketing to smart invoicing and settlement, all powered by AI that improves with every transaction. The result is fewer errors, higher AOV, and guaranteed DSO. Enabling $11B+ in global trade annually, TreviPay operates in 32 countries and was named a Leader for Embedded Payment Applications by IDC and a top vendor in cash application by The Hackett Group.

For more information, visit www.trevipay.com.