TreviPay’s on-demand webinar featuring Inez Berkhof-Hollander and guest speaker, Forrester Principal Analyst, Christina Schmitt
In today’s hyper-competitive B2B landscape, trust isn’t just important — it’s everything.
In this session, Inez Berkhof-Hollander, Managing Director of EMEA at TreviPay, sits down with Forrester Principal Analyst Christina Schmitt to explore the key drivers behind buyer trust in B2B transactions. Backed by Forrester’s latest research, this conversation dives deep into what motivates buyers, what turns them away and what your business can do to meet — and exceed — their expectations.
You’ll learn:
- What B2B buyers expect from the checkout experience
- How trust influences vendor selection and loyalty
- Why payment terms and invoicing options are key differentiators
- What steps merchants can take to build long-term buyer relationships
Whether you’re in finance, eCommerce or digital transformation, this session will give you a clear roadmap to align with buyer priorities and gain a competitive edge.
Watch now to learn how trust is reshaping B2B commerce — and how your business can stay ahead.
