News & Insights · Approx. 1 minute read
Here’s What Really Builds Customer Loyalty in the B2B Industry
While experience loyalty has been around the B2C world for decades, the B2B industry is now catching on that delighting customers doesn’t build loyalty. Today’s buyers have much higher expectations and expect B2B eCommerce to be fully automated, instantly responsive and mobile-friendly. Entrepreneur Media and CEO Brandon Spear share more insights.