The 4 Ps of Marketing – product, price, place and promotion – became a staple of business planning in 1960, but the landscape has changed and there are so many ways to interact with brands online.
Payments are an essential part of the marketing mix for B2B manufacturing in 2023. Today’s buyers expect to transact seameslessly on their terms, with their preferred payment methods.
To deliver on the rising expectations of your B2B manufacturing buyers, you must improve your customer experience by prioritising the 5th P of Marketing – payments.
By implementing a 5th P strategy, you can achieve stronger conversion rates, higher AOV, increased customer LTV and deeper loyalty.
Download our eBook Improving the B2B Customer Experience for Manufacturing with the 5th P of Marketing to learn how your retail business can achieve a successful payments strategy and overcome common hurdles along the way.