Across Europe and the UK, B2B buyer expectations are shifting.
Economic pressure, regulatory change and cross border complexity are increasing demands on finance teams. At the same time, B2B buyers expect flexible payment options, accurate invoicing and seamless digital experiences.
To understand what drives supplier selection and long-term loyalty, TreviPay commissioned Censuswide to conduct independent research of 550 business buyers across the UK, France, Germany and Spain.
The results reveal a clear message.
Payment and invoicing experiences now directly influence B2B purchasing decisions more than many suppliers realize.
This Report Covers
- Why 82% say invoice customization matters when choosing a supplier
- How inadequate payment options cost suppliers revenue
- How trade credit and flexible terms impact loyalty
- Why Pay by Invoice remains a key growth lever
- Where friction in onboarding, ERP integration and approvals is costing suppliers repeat business
- How buyers are using AI in purchasing and payments
- What B2B buyers expect suppliers to prioritize in 2026
From payment choice to automation strategy, this research highlights where expectations are rising and where experience gaps remain.
Suppliers that align payments, invoicing and technology with buyer priorities strengthen relationships and support revenue growth.
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