Shifting Expectations Around Payments, Automation and Experience Are Reshaping Supplier Relationships
AI advancements and economic changes have changed what buyers want from suppliers.
TreviPay’s latest research compares new findings with 2023 data to show what B2B buyers expect now: faster onboarding, flexible invoice terms and a smoother B2B payment experience across every channel.
Inside the report, you’ll see how AI in purchasing workflows, trade credit and connected order-to-cash automation are reshaping supplier relationships, retention and repeat purchasing.
What Changed for B2B Buyers?
Buyers still value trust and relationships, but they’re placing greater weight on execution.
- Buyers are using AI in purchasing workflows and how frequently
- Buyers are willing to switch from trusted suppliers to those who offer trade credit
- Purchasers are unwilling to wait out long underwriting processes
Payments Experiences Now Carry More Weight
Payment experience has moved into the center of the buyer journey. Slow onboarding, limited payment choice and disconnected checkout can create friction when buyers are ready to transact.
Modern business customers want options that support cash flow and convenience, including trade credit, purchasing cards, digital wallets and consistent invoicing. They also expect consistent payment experiences across purchasing channels.
For suppliers, the opportunity is clear: connect payments, invoicing and credit into one experience that reduces friction, supports repeat purchasing and makes it easier for buyers to come back.
Download the Report to Understand How To:
- Align with changing B2B buyer expectations
- Better support buyers across online, sales-assisted and procurement channels
- Build a future-ready order-to-cash strategy
Download the report
Get The Evolution of the B2B Buyer to see how payments, automation and experience are changing the way buyers evaluate suppliers.
