A TreviPay Podcast Conversation
Embedded payments are no longer just a workflow upgrade they’ve become a strategic necessity shaping the future of finance, trade and customer loyalty. In this special episode, we bring together two industry leaders to explore what’s ahead for 2025:
Guest Speaker, Kevin Permenter – Research Director at IDC, covering financial applications from small business accounting to enterprise ERP, with expertise across AP, AR, tax and treasury.
Martha Salinas – Chief Commercial Officer at TreviPay, driving global strategies across industries and geographies to help businesses create seamless, B2C-like payment experiences for B2B buyers.
Listen on Apple Podcasts Listen on Spotify Listen on iHeartRadio Listen on Amazon MusicWhat You’ll Learn
- Why embedded payments are now a competitive necessity
- How enterprises are leveraging APIs, AI and multi-rail payments for agility and growth
- Emerging innovations like dynamic real-time payment orchestration, virtual cards and B2B Buy Now, Pay Later
- The direct link between solving buyer pain points and driving loyalty, higher order values and purchase frequency
- Why the winners of tomorrow will be those who embrace embedded payments both technologically and culturally
Why Listen
As Kevin shares, embedded payments have become the connective tissue for intelligent finance, while Martha highlights their role in solving real buyer pains and unlocking growth. Together, they reveal how businesses can move beyond convenience to embrace embedded payments as a foundation for resilience and competitive advantage in 2025 and beyond.
Listen now and explore the full conversation to stay ahead of the curve in B2B payments.
