Revenue growth and financial control are often treated as competing priorities.
Sales teams are under pressure to move faster, improve conversion and expand customer relationships. Finance teams are responsible for protecting cash flow, managing risk and keeping revenue predictable.
This report explains why that tension is often structural, and how modern B2B payments infrastructure can help both teams work toward the same goal.
What the Report Covers
Inside, you’ll find practical insights on:
- How payment friction affects Sales, Finance and the buyer experience
- Why revenue booked does not always become revenue realized
- How late-stage credit approvals and onboarding requirements can slow deal momentum
- Why buyer expectations around payment flexibility, clarity and speed continue to rise
- How B2B payments infrastructure can help separate buyer flexibility from internal risk
Why it Matters
The report highlights two pressures shaping the market:
- 47% of B2B invoices are overdue in Western Europe, according to Atradius.
- The average acceptable onboarding time for B2B buyers decreased from 6.7 days in 2023 to 5.1 days in 2026, according to the Censuswide report cited in the asset.
Together, these trends show why companies need payment infrastructure that supports growth without adding unnecessary financial exposure.
Built for Sales and Finance Alignment
With the right payments infrastructure, Sales can offer the payment flexibility buyers expect while Finance maintains stronger control over credit risk, cash flow visibility and DSO.
The result is a more consistent buying experience from first transaction through renewal.
Download the Report
Get the full report to see how Sales and Finance teams can align around one shared goal: helping buyers move forward while protecting the business behind the scenes.
