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Retail Innovation, Global Growth and the Future of B2B Payments 

A Conversation with Loie Maxwell

At the 2026 NRF Big Show, one theme stood out: technology is redefining retail. From AI-driven systems to robotics across the show floor, the pace of change is accelerating. 

In this episode, TreviPay’s Clint Sears speaks with retail leader Loie Maxwell, whose experience spans Target, CVS Pharmacy, Starbucks and Amazon Fresh. Together, they explore what today’s retail transformation means for B2B growth. 

In this episode, you’ll hear:

  • Why global expansion requires seamless multi-currency B2B payment solutions 
  • How frictionless Pay by Invoice programs increase loyalty and order value 
  • The risk retailers face when B2B buyers use personal cards 
  • Why B2B onboarding must match B2C speed and simplicity 
  • How payment data can power smarter retail growth strategies 
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About Loie Maxwell

Loie Maxwell is a seasoned retail executive with leadership experience across branding, marketing and omnichannel strategy at Target, CVS Pharmacy, Starbucks and Amazon Fresh. She is also the host of “Out of the Office with Loie Maxwell,” a podcast focused on career growth, financial independence and empowering women in business. 

Loie will return as a moderator at TreviPay Crossroads, where discussions will continue around retail innovation, B2B growth and the future of embedded finance. 

Margins are tight. Competition is global. Buyers expect speed. 

Retailers that simplify B2B payments, streamline invoicing and remove friction at checkout are positioned to capture more spend and build lasting loyalty. 

Listen now to learn how TreviPay helps retailers modernize B2B commerce and unlock new revenue opportunities. 

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