The 4 Ps of Marketing – product, price, place and promotion – became a staple of business planning in 1960, but the landscape has changed and there are so many ways to interact with brands online.
Payments is an essential part of the marketing mix for B2B retail in 2022. Today’s buyers expect to transact seamlessly on their terms, with their preferred payment methods.
To deliver on the rising expectations of your B2B retail buyers, you must improve your customer experience by prioritizing the 5th P of Marketing – payments.
By implementing a 5th P strategy, you can achieve stronger conversion rates, higher AOV (Average Order Value), increased customer LTV (Loan-to-Value) and deeper loyalty.
Download our eBook Improving the B2B Customer Experience for Retail with the 5th P of Marketing to learn how your retail business can achieve a successful payments strategy and overcome common hurdles along the way.