B2B buyers are moving faster, comparing suppliers more closely and putting more weight on consistency and speed throughout the purchasing experience.
TreviPay’s latest global B2B buyer research found buyer tolerance for onboarding delays has dropped sharply since 2023, while demand for invoice terms, payment flexibility and consistent purchasing experiences continues to rise. The research also shows AI becoming part of everyday purchasing workflows, accelerating how buyers evaluate suppliers and make decisions.
Join Clint Sears, Studio Leader at TreviPay, for a conversation with Stephanie Friedman, VP of Account Management at Murphy Research and lead researcher on the study, and Adam Knoblauch, Strategic Marketing Manager at TreviPay. Together, they’ll discuss what changed since the 2023 study and where suppliers are still creating friction that impacts long-term growth.
The discussion will explore:
- How AI and automation are reshaping supplier evaluation
- Why buyers have less patience for onboarding delays
- The growing importance of invoice terms and payment choice
- Where suppliers are struggling to keep pace with buyer expectations
Attendees will leave with a clearer understanding of how B2B buyer expectations are shifting and how automation is impacting growth.
