Watch the Webinar: How AI and the Need for Speed Are Changing B2B Buyer Expectations
Clint Sears of TreviPay talks with Stephanie Friedman of Murphy Research and Adam Knoblauch about onboarding patience, invoice terms and AI in buying since 2023.
By TreviPay
B2B buyers are moving faster, comparing suppliers more closely and putting more weight on consistency and speed throughout the purchasing experience.
TreviPay’s latest global B2B buyer research found buyer tolerance for onboarding delays has dropped sharply since 2023, while demand for invoice terms, payment flexibility and consistent purchasing experiences continues to rise. The research also shows AI becoming part of everyday purchasing workflows, accelerating how buyers evaluate suppliers and make decisions.
In this webinar, Clint Sears, Studio Leader at TreviPay, talks with Stephanie Friedman, VP of Account Management at Murphy Research and lead researcher on the study, and Adam Knoblauch, Strategic Marketing Manager at TreviPay. They discuss what has changed since the 2023 study and where suppliers still create friction that holds back long-term growth.
They cover:
- How AI and automation are reshaping supplier evaluation
- Why buyers have less patience for onboarding delays
- The growing importance of invoice terms and payment choice
- Where suppliers are struggling to keep pace with buyer expectations
You’ll come away with a clearer picture of how B2B buyer expectations are shifting and how automation affects growth.