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Martha Salinas

Martha is a strategic thinker and dynamic leader for TreviPay. Since 1996, she has spearheaded the company’s collaborative efforts to launch custom billing and payment solutions with clients including Best Buy, PACCAR and United Airlines. Martha leads the worldwide private label program business development efforts, including new client acquisitions and strategic alliances. Martha also oversees account management, project management and account services for the private label division with a constant focus on program growth and commercial billing and payment innovation. Prior to joining TreviPay, Martha taught economics at the university level and lead efforts to contract with foreign universities and the U.S. Government. She holds a bachelors in Economics and International Business from St. Louis University and a masters in Economics from the University of Missouri – St. Louis.
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Martha is a strategic thinker and dynamic leader for TreviPay. Since 1996, she has spearheaded the company’s collaborative efforts to launch custom billing and payment solutions with clients including Best Buy, PACCAR and United Airlines. Martha leads the worldwide private label program business development efforts, including new client acquisitions and strategic alliances. Martha also oversees account management, project management and account services for the private label division with a constant focus on program growth and commercial billing and payment innovation. Prior to joining TreviPay, Martha taught economics at the university level and lead efforts to contract with foreign universities and the U.S. Government. She holds a bachelors in Economics and International Business from St. Louis University and a masters in Economics from the University of Missouri – St. Louis.

Accounts Receivable Automation in Enterprise Retail: Solving Complexity at Scale

Key Takeaways Retail A/R complexity increases with high transaction volume, frequent returns, promotions and multiple-locations. Manual workflows create reconciliation delays and slow down cash flow. Automated invoicing reduces errors and provides cleaner financial data. Embedded credit programs and centralized net-terms management increase sales. Retail POS integration, ERP connectivity and eCommerce...

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Was 550 europäische B2B-Einkäufer über KI in Zahlungen & Beschaffung verraten und warum die meisten KI bereits im Einkauf einsetzen

Wichtigste Erkenntnisse Fast 80 % der europäischen Einkäufer nutzen KI bereits in Einkaufs- oder Zahlungsworkflows. Die KI-Einführung variiert erheblich nach Land und Unternehmensgröße. Die größten Auswirkungen kommen aus der Entscheidungsintelligenz, der Betrugsprävention und der Automatisierung von Debitorenprozessen. Viele Unternehmen befinden sich noch in der Phase der taktischen Automatisierung, anstatt KI...

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Pay by Invoice: A Strategic Growth Lever for Modern B2B Retail

B2B buyers expect the same convenience they get in consumer commerce, but they still need payment options built for business. Pay by Invoice remains a preferred way to buy, helping businesses manage cash flow, approvals and purchasing controls. What You’ll Learn This guide explores why Pay by Invoice has become...

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Was 550 Finanz-, Vertriebs- und Operationsleiter in Europa und dem Vereinigten Königreich von B2B‑Zahlungen, Rechnungsstellung und Technologie erwarten

In ganz Europa und dem Vereinigten Königreich verändern sich die Erwartungen von B2B‑Käufern. Wirtschaftlicher Druck, regulatorische Veränderungen und grenzüberschreitende Komplexität erhöhen die Anforderungen an Finanzteams. Gleichzeitig erwarten B2B‑Käufer flexible Zahlungsmöglichkeiten, präzise Rechnungsstellung und nahtlose digitale Erlebnisse. Um zu verstehen, was die Lieferantenauswahl und langfristige Loyalität beeinflusst, beauftragte TreviPay Censuswide mit...

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What 550 European B2B Buyers Reveal About AI in Payments & Procurement and Why Most Already Use AI in Purchasing

Key Takeaways Nearly 80% of European buyers already use AI in purchasing or payments workflows. AI adoption varies significantly by country and company size. The biggest impact comes from decision intelligence, fraud prevention and automation of A/R processes. Many organisations remain in the tactical automation phase, rather than using AI...

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Demo: How Leading B2B Sellers Guarantee DSO, Eliminate Manual A/R and Scale Without Adding Headcount

In this on-demand product demo, TreviPay’s Director of Product Management Brandon Blaylock and Director of Product Marketing Selina Marshall walk you through every layer of the platform, so you can see exactly how it works before you ever talk to sales. Your buyers want net terms; your finance team wants...

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