Brandon Spear in the Fintech Times
In the Fintech Times, CEO Brandon Spear explains how embedded finance at checkout builds B2B buyer loyalty, citing research where 78 per cent say merchants must offer invoicing.
By TreviPay
In this article, TreviPay CEO, Brandon Spear answers the question “What are the benefits for merchants in adopting embedded finance solutions within their e-commerce checkout?“
Spear’s response reads, “Buyer-seller loyalty hinges on a better payments experience, which is especially important in the B2B space. Merchants who can deliver a convenient and customisable payments experience can help drive loyalty to grow average order values.
“A recent study conducted by our team unveiled flexibility with payment options is so important that 78 per cent claim it is necessary for merchants to offer invoicing, and 51 per cent would switch to a different merchant if it offers flexible net terms.
“When it comes to embedded payment options (a subset of the embedded finance process) within e-commerce checkouts, the value comes from the convenience of seamless transactions. Anything merchants can do to reduce cart abandonment helps their bottom line and improves customer satisfaction.”
About TreviPay
TreviPay, The Pay by Invoice Company, is the global B2B payments infrastructure partner for manufacturers, retailers, travel companies and banks. With our fully managed platform, intelligent apps, and 40 years of buyer intelligence, we help buyers buy, and sellers grow and get paid faster. Behind the scenes, we streamline the order-to-cash process, from fast customer onboarding and predictive marketing to smart invoicing and settlement, all powered by AI that improves with every transaction. The result is fewer errors, higher AOV, and guaranteed DSO. Enabling $11B+ in global trade annually, TreviPay operates in 32 countries and was named a Leader for Embedded Payment Applications by IDC and a top vendor in cash application by The Hackett Group.
For more information, visit www.trevipay.com.