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Embedded Payments Unveiled: Navigating the 2025 Market

On-Demand Webinar with IDC and TreviPay

Unlock the strategic power of embedded payments in a changing B2B landscape. 

What was once considered a backend upgrade is now a driver of competitive advantage. In this engaging conversation hosted by TreviPay, guest speaker, Kevin Permenter, Research Director at IDC, joins TreviPay’s Chief Commercial Officer, Martha Salinas, to explore how embedded payments are shaping the future of trade.  

Watch the full webinar to learn:

  • Why embedded payments have quietly become a strategic priority for finance, procurement and treasury leaders 
  • What’s fueling the acceleration of embedded payment adoption across industries and regions 
  • How new innovations—like real-time orchestration, dynamic credit and API integrations—are solving pain points for buyers and sellers 
  • What’s next for embedded finance, including AI-driven purchasing and the rise of machine buyers 
  • What barriers companies face when implementing embedded payments—and how to overcome them 

Whether you’re navigating siloed systems, exploring global expansion or simply trying to improve the buyer experience, this conversation offers expert insights into where the market is going and how your organization can stay ahead. 

Now streaming on demand – get access to the full conversation.

Speakers:

  • Guest Speaker, Kevin Permenter, Research Director, Financial Applications, IDC 
  • Martha Salinas, Chief Commercial Officer, TreviPay

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