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Embedded Payments Unveiled: Navigating the 2025 Market

July 23rd at 11 AM CT
With a Guest Speaker From IDC

As B2B payment expectations evolve, embedded payments are emerging as a key driver of transformation—reshaping how businesses buy, sell and get paid. 

Join Kevin Permenter, Research Director at IDC, and Martha Salinas, Chief Commercial Officer at TreviPay, for an exclusive conversation about the embedded finance landscape and the future of trade. This session will unpack how B2B sellers can leverage AI, automation and new payment technologies to streamline operations and deliver a best-in-class customer experience.

What You’ll Learn:

  • The Strategic Role of Embedded Payments 
    Understand how embedded payments support all-in-one financial ecosystems and why they’re central to the next wave of embedded finance. 
  • Barriers to Adoption 
    Explore the top challenges that are slowing progress including global compliance and overcoming internal resistance to change.
  • Future Trends to Watch 
    Learn how AI, microservices and platform extensibility will drive innovation in embedded payments and A/R automation over the next 3–5 years. 

Whether you’re exploring embedded payments for the first time or looking to optimize your current strategy, this session will equip you with the insights to move forward with confidence.

Reserve your seat now and prepare to navigate what’s next in B2B payments. 

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Elevate Embedded Payments with Insights from the IDC MarketScape

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