Presented by Mastercard and TreviPay
Watch On-Demand
B2B buyers expect the same seamless, flexible payment experiences they enjoy as consumers. Yet most legacy B2B systems weren’t built to deliver that level of convenience, leaving a gap between what buyers expect and what suppliers can provide.
In this on-demand session, Bob Cohen, Director of Strategic Partnerships at Mastercard, and John Jakobe, Director of Corporate Development & Partnerships at TreviPay, discuss how merchants can bridge that gap through embedded finance. Together, they explore how to modernize B2B commerce to meet evolving buyer expectations without overhauling your existing tech stack.
What You’ll Learn
- Why merchants should care about capturing more B2B spend
- The hallmarks of a best-in-class embedded payments experience
- Common challenges merchants face when implementing a B2B payments solution—and how to overcome them
- How to pressure test existing trade credit programs to ensure they meet the needs of today’s buyers
- What makes Universal Acceptance different from traditional commercial credit card programs
You’ll also discover how to quickly implement a net terms solution that gives buyers the best of both worlds:
- Credit card convenience with larger credit lines
- Purchase controls and approval workflows
- Level III invoicing and robust data all powered by Mastercard’s existing payment rails and TreviPay’s B2B payments expertise.
Speakers
Bob Cohen
Director, Strategic Partnerships, Mastercard
With more than 20 years of experience helping businesses address their B2B payment challenges, Bob focuses on building partnerships and creating embedded user experiences that drive transformative change across the payments ecosystem.

John Jakobe
Director, Corporate Development & Partnerships, TreviPay
John oversees all partnership initiatives and strategies for TreviPay. His areas of expertise include integrated payments, monetization, POS software, merchant experience flows, B2B payment financing, card issuing/acquiring and interchange pricing strategies.

Watch the Webinar On-Demand
Explore how Mastercard and TreviPay are redefining B2B payments, giving merchants the tools to reduce risk, accelerate sales and deliver the modern payment experiences buyers expect.


