How a Fortune 500 manufacturer expanded their global direct sales channels with an optimized payment and credit strategy. Overview Our client, a Fortune 500 manufacturer of electronic components, built a strategy to sell directly to more end customers (contract manufacturers) instead of through their traditional distribution channels. Primary Drivers: Increase...
Driving customer loyalty by providing better omnichannel experiences is not a new idea. Starbucks envisioned the idea of its stores being the “third place” between home and work where people could gather in a space that was both familiar, yet also felt highly personal. Over time, Starbucks has been a...
The 4 Ps of Marketing – product, price, place and promotion – became a staple of business planning in 1960, but the landscape has changed and there are so many ways to interact with brands online. Payments are an essential part of the marketing mix for B2B manufacturing in 2023....
Receiving customer orders, fulfilling them and getting paid are the basis for most business operations. Your cashflow, internal resources and customer services rely on the processes involved in being efficient and reliable. This is why it is essential to understand and optimize the order-to-cash (O2C) process. What is order-to-cash (O2C)? Order-to-cash (often referred...
In-house trade credit management – a costly distraction and unnecessary risk Managing your in-house trade credit program may once have seemed like a good idea – but much has changed: costs and complexity have spiraled. While new technology can help, processes have remained manual and expensive. That means inefficiencies and...
Before the internet, the typical B2B buying journey was often a physical journey. And the typical sales interaction would involve an in-person meeting. Take the Shanghai-based American businessman Carl Crow, for example. In the early 1930s, he took a 1200-mile round trip to visit some customers in the US....
The Australian transport industry is speeding ahead and seeing strong growth, which is good news for OEMs and independent parts suppliers. However, the industry is also facing increasingly stiff competition as fleets constantly look for ways to optimize their operations. Typically, the third highest operational cost for fleets (after fuel...
The electronics manufacturing industry has experienced significant growth in recent years, driven by increased demand for consumer electronics, such as smartphones and laptops, and technological advancements. This growth has increased B2B (business-to-business) transactions, as manufacturers and suppliers work together to produce and distribute these products. B2B payments play a crucial...
Manufacturing is a critical sector of the global economy, and the way payments are made within this industry constantly evolves. In order to stay ahead of the curve, it’s important for businesses in this space to understand the latest trends in B2B payments. In this brief guide, we will look...
Like any business processes, dealing with invoices should take as little of your internal resources as possible. Speed is usually a good indicator of efficiency. While processing an invoice should be quick and efficient, this does not mean you should pay invoices immediately. But how quick is too quickly to...
For many business-to-business (B2B) buyers, Amazon Business may be their first experience in a B2B marketplace. It was launched in 2015 and is now the leading B2B marketplace in many areas. B2B marketplace development might seem to be currently lagging behind its business-to-consumer (B2C) equivalents, but it is a more complex concept in many...
If your customers are like 9 out of 10, they’re researching payment methods before establishing a relationship with a new vendor. Buyers are constantly searching for more seamless payment methods to help streamline purchasing, which is why it is so important to continue growing your payment options as your business...
