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iMedia B2B eCommerce Summit

On 25 October from 12:15 p.m. to 12:50 p.m., come hear Piers Gorman share “Improving the B2B Customer Experience with the 5th P of Marketing.” It covers how the 4Ps of marketing—product, price, place, and promotion—have been a staple for decades, and chances are they are already part of your business’s marketing strategy. However, in order to capture today’s digital-first buyers, brands need to lean into the 5th P of marketing—payments—to win B2B customer loyalty, stay competitive and increase revenue.

Let’s Connect!

We’d love to chat with you while at the conference. Set up a meeting here or you can connect with our TreviPay team on LinkedIn: Piers Gorman and Sal Moussa.

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