Driving B2B Marketplace Experiences and Adoption, a Webinar
There’s a new generation of B2B organizations using technology to digitize B2B spend, but adoption isn’t where it could be – specifically on B2B Marketplaces. We recently hosted a webinar featuring Forrester to highlight lessons learned from early adopters and which add-ons create an optimal commerce experience for buyers and sellers.
Key Takeaways from the On-Demand Webinar:
- How to capitalize on the explosion of B2B marketplaces and the rise of niche marketplaces
- Lessons learned from first-movers and how SaaS marketplaces provide a blueprint
- Identify ways to boost buyer and seller adoption from promotion, search and shipping to payments