Blog · Approx. 1 minute read
Boost B2B eCommerce with the 5th P of Marketing

The 4 Ps of marketing—product, price, place, and promotion—are no longer enough to win B2B customer loyalty. Today’s digital-first buyers expect to transact seamlessly on their terms with their preferred payment methods. If businesses want to meet these evolving customer expectations and get ahead of the competition, they must prioritize the 5th P of marketing: Payments.
Watch this webinar hosted by Practical Ecommerce to learn:
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A successful 5th P strategy takes effort, but the payoff can lead to stronger conversion rates, higher AOV, increased customer LTV and deeper loyalty. This webinar outlines everything you need to know to modernize your business’s payments strategy and avoid common hurdles along the way.
Ready to learn more? Download TreviPay’s eBook “Improving the B2B Customer Experience with the 5th P of Marketing.”
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